Footwear
Art Direction
A crafted creative direction built to elevate brand expression.
Design-led footwear expression combining movement, product form, and bold visual storytelling through Two Frame.
(Research)
Studying product character, audience, culture, and category aesthetics to identify a distinctive creative territory.
(Experiment)
Exploring composition, motion, scale, contrast, and product-focused imagery to build a recognizable campaign language.
(Results)
Creative Direction
Defined
Campaign System
Developed
